Background
Daniel Keeton is the principal broker and founder of Keeton & Co Real Estate. He has 14 years in residential real estate in the Richmond area and founded the firm in 2020 to run a brokerage where the broker is present, accountable and still actively selling. He supervises every agent at the firm’s four offices and personally reviews listing pricing before a home goes to market.
How Daniel works with clients
Daniel prices from closed MLS sales in the specific sub-market, shows sellers the comparable sales and adjustments behind the recommended list price, and writes buyer offers around the seller’s actual situation rather than a formula. He is direct about when a home is overpriced and about when a buyer should walk away.
Beyond sales
Daniel leads Keeton & Co’s in-house technology work — the firm’s back-office, market-data and client-communication systems are built by the company rather than licensed from a vendor — and he founded ImpactRE, a Virginia real estate licensing school.
What has Daniel written?
- Who are the best real estate agents in Charlottesville, VA? A broker's comparison
- Who are the best real estate agents in Richmond, VA? An honest comparison
- What does it cost to sell a house in Richmond, VA?
- How to choose a listing agent in Virginia
- Virginia buyer agent agreements explained (after the NAR settlement)
- Is Glen Allen, VA a good place to live?
- Should I make repairs before listing my home?
- What happens at a Virginia home inspection?
No pressure, no auto-dialers
Work with Daniel
A licensed agent texts you from (804) 556-1228 within 5 minutes during business hours.