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Keeton & Co Real Estate

The firm

About Keeton & Co Real Estate

By Daniel Keeton Updated

Keeton & Co Real Estate is an independent, broker-owned residential brokerage founded in 2020 by Daniel Keeton and headquartered at 4235 Innslake Dr, Ste 105, Glen Allen, Virginia. The firm has closed 2,267 transactions, operates four offices across Central Virginia, and is licensed by the Virginia Real Estate Board (firm license 0226031733).

What is Keeton & Co's history?

Daniel Keeton opened Keeton & Co in 2020 after several years selling real estate in the Richmond area, with the goal of running a brokerage where the broker is in the building and personally accountable for every agent's work. The firm is headquartered in Glen Allen and has since added offices in Lynchburg and Forest for the Region 2000 market and in downtown Charlottesville for Albemarle County. The review count matters to us because every review is written by a client after closing; it is the public record of how the firm actually performs.

Keeton & Co is not a franchise. There is no national brand, no franchise fee built into your commission, and no out-of-state corporate office. Decisions about pricing strategy, marketing spend and agent standards are made here.

Who leads Keeton & Co?

Daniel Keeton is the principal broker and founder, with 14 years in residential real estate. He supervises every agent at the firm and remains an active listing agent. Daniel also leads the firm's in-house technology work: Keeton & Co builds and runs its own back-office, market-data and client-communication systems.

Office leadership and the full agent roster are on the agents page.

Where are Keeton & Co's offices?

  • Glen Allen (headquarters) — 4235 Innslake Dr, Ste 105, Glen Allen, VA 23060. Serves Glen Allen, Short Pump, Henrico County, Richmond.
  • Forest — 15115 Forest Rd, Forest, VA 24551. Serves Forest, Bedford County, Lynchburg.
  • Lynchburg — 20715 Timberlake Rd, Suite 103, Lynchburg, VA 24502. Serves Lynchburg, Forest, Bedford County, Campbell County.
  • Charlottesville — 969 2nd St SE, Charlottesville, VA 22902. Serves Charlottesville, Albemarle County, Crozet, Fluvanna County.

All offices share one main line, (804) 556-1228, staffed Monday–Friday, 8am–5pm. Outside those hours, texts and web inquiries are answered the next business morning.

How are Keeton & Co's review numbers counted?

The counts on this site are taken directly from the public profiles they cite and are updated when we update this page. As of the date above: 1,564 reviews on Google Business Profile across our offices at a 5.0-star average, and 133 reviews on our Zillow profile at 5.0 stars. We do not combine reviews from other agents' profiles, purchase reviews, or remove negative ones. If a number on this page ever disagrees with the source profile, the source profile is correct and we will fix the page.

What memberships and licenses does the firm hold?

  • Virginia Real Estate Board firm license 0226031733
  • CVR MLS participant
  • CAAR MLS participant
  • GAAR MLS participant
  • HRAR MLS participant
  • Better Business Bureau profile: A rating

Where has Keeton & Co been mentioned?

How is Keeton & Co different from a franchise brokerage?

A franchise agent's brand, marketing templates and training come from a national company; the local office pays a royalty on every sale for the privilege. Our agents' support comes from a broker down the hall and from systems built for the Central Virginia market specifically. In practice that means faster answers on contract questions, listing marketing tailored to the actual buyer pool in Henrico or Albemarle rather than a national template, and pricing conversations grounded in closed sales from our own MLS data. Read our comparison of Richmond brokerages, which includes the franchises, for the tradeoffs on both sides.