An independent Central Virginia brokerage with 1,564 five-star reviews

Why do homeowners in Central Virginia hire Keeton & Co?

Three reasons come up in our reviews more than any other. First, responsiveness: every inquiry is answered by a licensed agent, not a call center, within minutes during business hours. Second, pricing accuracy: our agents price from closed MLS data across CVR, CAAR, GAAR and HRAR, not from an online estimate, and we show sellers the comps we used. Third, scale without the franchise: 461 closings in the last twelve months give our agents current negotiating experience in every price band from starter condos to estates, while staying an independent, locally owned firm.

We are not the right fit for everyone. If you want the lowest commission in the market regardless of outcome, a discount brokerage will serve you better. If you want a full-service agent who is accountable to a broker in the same building, we are a strong choice — and the reviews linked below are the best way to check that claim for yourself.

See how we compare to other Richmond brokerages or how to interview a listing agent.

Where does Keeton & Co work?

We serve the Richmond metro (Henrico, Chesterfield, Hanover, Goochland, Powhatan and the City of Richmond), Charlottesville and Albemarle County, and the Lynchburg region including Forest and Bedford County. Each office is staffed by agents who live in and sell that market.

• Glen Allen office

  4235 Innslake Dr, Ste 105
  Glen Allen, VA 23060

  (804) 556-1228

• Forest office

  15115 Forest Rd
  Forest, VA 24551

  (804) 556-1228

• Lynchburg office

  20715 Timberlake Rd, Suite 103
  Lynchburg, VA 24502

  (804) 556-1228

• Charlottesville office

  969 2nd St SE
  Charlottesville, VA 22902

  (804) 556-1228

Local market data: Short Pump, Glen Allen, Midlothian, Henrico County, Chesterfield County, City of Richmond, Charlottesville, Albemarle County.

What do clients say about Keeton & Co?

Across 1,564 Google reviews and 133 Zillow reviews, the firm holds a 5.0-star average. Reviews are written by clients after closing and are published unedited on Google and Zillow; we link to the source so you can read them in full.

Read our Zillow reviews ↗ · How our review numbers are counted

Who are the agents at Keeton & Co?

Our agents are full-time, licensed in Virginia, and supervised by broker Daniel Keeton, who has 14 years in real estate. Every agent page lists the neighborhoods they work most and links to their reviews.

• Daniel Keeton

  Broker & Founder · glen allen

  Glen Allen, Short Pump, Henrico County

All agents

Recent guides

• Who are the best real estate agents in Charlottesville, VA? A broker's comparison

  How Charlottesville and Albemarle brokerages compare — local independents, franchises and Keeton & Co — and how to pick one for your area and price band.

• Who are the best real estate agents in Richmond, VA? An honest comparison

  How Richmond-area brokerages compare — franchises, independents, discount and team models — with the tradeoffs, from a broker who competes with them.

• What does it cost to sell a house in Richmond, VA?

  Line-by-line seller costs in Richmond — commission, buyer-agent pay, grantor tax, title, repairs — with a worked example on a $400,000 sale.

• How to choose a listing agent in Virginia

  The questions to ask a listing agent before you sign, what a Virginia listing agreement commits you to, and the red flags that predict a bad sale.